JAISON HOERNEL, Chief Executive Officer, Good Cycles

Jaison has over 20 years of professional experience in the bicycle industry in Australia and internationally and is CEO of Good Cycles, a social enterprise that uses bikes as a vehicle to create meaningful and lasting opportunities for people and communities in need. All Good Cycle revenue activities including the bike shop, servicing centre and bike share operations contribute to social programs that address some of the key issues that impact the lives of young people in Australia: unemployment, mental health and lack of regular exercise.
With influential roles across the industry, Jaison’s depth of expertise is highly regarded. He has enjoyed success in establishing one of Australia’s most successful and highly regarded commuter and specialty bicycle retail shops, holds an MBA (Executive) from RMIT and has a highly developed financial acumen. Jaison has held management positions in both Australia and Asia and been actively involved in developing sponsorship and funding models for public transport projects internationally. Jaison is committed to social equity.

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