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EDA Webinar – The value of social enterprise

8 November 2023 @ 12:00 pm - 1:00 pm


Social enterprises are defined as an organisation which combines trade with a social purpose, where that purpose is a defining part of the business. Social Enterprises show us that it is viable to do business more sustainably, they build appeal for sustainable business models and change the parameters on what we as consumers, employees and investors see as possible (and often acceptable).

Councils and other organisations provide scaffolding and support for emerging and existing social enterprises. Social enterprises, in-turn, offer a point of difference in the revitalisation our municipalities and develop tangible ‘local’ outcomes in areas such as employment, tourism and sustainability.

In this webinar, Troy Crellin from City of Melbourne, Llawela Forrest of SENVic and Purpose Precinct and Miranda Campbell from Social Traders will present expertise and case studies in this topic area.

Key learnings:

  • Learn about City of Melbourne’s key social enterprise program such as the “Purpose Precinct” at the Queen Victoria Market
  • Expertise and case studies on social enterprise’s value to government and how they help deliver outcomes such as those of the United Nation’s Sustainable Development Goals (SDGs).
  • Insights and emerging trends from Social Trader’s recently released PACE23 report which showcases the incredible economic and impact contributions of certified social enterprises


Miranda Campbell, Social Procurement Lead – Social Traders

Miranda Campbell is the Social Procurement Lead for Victoria and Tasmania with Social Traders. Miranda started her career in business development as the co-founder of national restaurant group Belles Hot Chicken. Pivoting to a career in social impact, Miranda has worked in health and justice access as well as Next Economy initiatives with Small Giants, including their publication Dumbo Feather. She is currently completing a Master of Social Impact at CSI Swinburne.

Llawela Forrest, General Manager – Purpose Precinct

Llawela has over two decades’ experience in marketing and brand communications across media, lifestyle brands and social enterprises (including running her own business). After four years as the Chief Marketing & Fundraising Officer at Engineers Without Borders Australia, she joined the Purpose Precinct in May this year as its General Manager. Located at the Queen Victoria Market, the Purpose Precinct was established by founding partners Good Cycles and STREAT and is supported by Social Enterprise Network Victoria and the Victorian State Government. It aims to be the ‘front door’ to Victoria’s social enterprise sector, and is designing and implementing a range of initiatives to support, incubate and grow a thriving Victorian social enterprise sector.

Troy Crellin, Senior Program Coordinator, City Of Melbourne

Troy commenced with City of Melbourne’s Economic Programs in December 2022 leading the delivery of existing grants including Social Enterprise Grants Program. Prior to joining City of Melbourne Troy has worked for over ten years in the Social Enterprise sector specifically Work Integrated Social Enterprises. This work included successful programs such as Charcoal Lane, a restaurant supporting employment and cultural connection for Aboriginal and Torres Strait Islander young people, and Synergy Auto Repairs a partnership with Suncorp Insurance that provided work for young people out of the juvenile justice system into work in the paint and panel industry.


Members: Free
Non-Members: $30

(Members, to obtain your free pricing, please log in to the website)



8 November 2023
12:00 pm - 1:00 pm
Event Category: