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Unlock the Power of Advocacy” Webinar

19 March @ 1:00 pm - 2:00 pm


Top Government Engagement Strategies for Community Directors

Presented in partnership with the Institute of Community Directors Australia (ICDA).

Hosted by Angus Crowther (Tanck Co-Founder and Director) and Rory Parker (Tanck Senior Associate and former ministerial advisor).

Whether it’s grants, ongoing funding, or policy change – advocating effectively to government could be what helps your organisation to succeed.

The government engagement experts at Tanck work with social sector organisations to make working with governments and politicians more achievable, and in this webinar they’ll share the top tips and tricks to to build your advocacy capability to better engage with government.

In the ever-evolving landscape of Australian community organisations, understanding and mastering government engagement is an essential skill for community directors. Join us on March 19, 2024, for an insightful webinar presented by Tanck co-founder and Executive Director Angus Crowther and Tanck Senior Associate, Rory Parker, who will share invaluable strategies for effective advocacy.

Key Takeaways:

  1. The Five Key Stakeholder Groups: Learn to navigate the complex structures of government by identifying and engaging with crucial stakeholders, including The Executive, MPs, Departments, Central Agencies, and Political Parties. Tailor your approach to resonate with their values and interests.
  2. WIFM (What’s In It For Me?): Explore perspective-taking to enhance your advocacy. Delve into the priorities of political stakeholders, align your objectives with theirs, and establish common ground to gain support.
  3. KISS (Keep it Super Simple): Discover the art of brevity in communication. Craft impactful messages that resonate, considering that letters to Ministers are often seen by numerous individuals. Simplify complex ideas and ensure your message is clear, concise, and influential.
  4. Electorate and Postcodes: Understand the power of local influence. Speak the language of MPs by presenting data specific to their electorates—highlight the impact of your organisation on local communities to capture their attention and support.
  5. Embedding and Monitoring Engagement Strategy: Go beyond mere strategy creation. Explore the importance of actively monitoring and embedding your government engagement plan into your organisational framework. Keep a proactive eye on potential threats and opportunities in the political landscape.
  6. Advocacy Fundamentals for 2024: Brace yourself for a politically charged year with upcoming elections and budgetary shifts. Gain insights into positioning your community organisation to leverage these opportunities and navigate the dynamic political climate.

book now> 


19 March
1:00 pm - 2:00 pm
Event Category:




Institute of Community Directors Australia
03 9320 6800
View Organiser Website