Enterprise name
#GoKindly
What’s the social or environmental cause your enterprise addresses?
We are an ethical business, addressing several causes. We use no single-use plastic packaging, and donate 50% of our profits to supporting women experiencing homelessness.
We create bed+bath goods, made in Melbourne with fair wages across our supply chain.
Our signature product is a bedroom pillow. We have several new products in the pipeline – a kids pillow and a Christmas gift pack.
Describe your trading activity (what do you sell and who are your customers?)
We sell online, across Australia with free shipping
How are you going with the work?
We recently won a place in the ING Dreamstarter program, and raised $20,150 from a crowd funding campaign. We donated $1000 to our 2 charity partners in Fy19 – after 6 months of operations.
What is the biggest challenge?
Investment! We are making a profit, and passionate about ensuring we always make a profit so we can support our charities, and women experiencing homelessness. The challenge is scaling the operations when we give back 50% of our cash.
We need to grow slowly and incrementally so that we can self-fund our growth. We are always on the hunt for partners and collaborators so that we can increase our customer base, and slowly build our business.
What is your hope for the future?
We have a crazy goal to be providing $100,000 per annum to preventing homelessness for Women, within the next 4 years. We want #GoKindly to be THE ethical place to go for bed+bath goods.